In concert with a comprehensive branding refresh, Mercy Chefs wanted a video that introduces the story of Mercy Chefs from the voice of its founder Chef Gary LeBlanc. The video illustrates the mission of the organization, the services it provides, and the vision for the future. In a few short minutes, viewers should not only understand what their donations go towards but also feel the warmth and love that drive the work being done.
We filmed the interview in the kitchen of Mercy Chefs’ headquarters, symbolizing the importance of family and home-cooked meals that they serve every day.
The set design was carefully curated to show the brand’s primary colors while keeping Gary front and center. The music and sound design were crafted to create an emotional build to the climax of the video where Gary asks the audience to join him.
This video now lives on the Mercy Chefs website, helping donors feel fulfilled because of their donation.
I also created unique cuts of this video for social media platforms. This video has been played at various conferences, events, and fundraisers—bringing audiences to tears and creating a deeply emotional pull for those discovering this origin story.
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(2020-25)
